• 28 May 2026: the President launched the Kenya EWENE Acceleration Plan 2026–2028 and the 6-month Rapid Results Initiative
  • Emergency hotline: 0800 722 023 — Free, 24/7
  • Rapid Results Initiative: 28 May – 28 November 2026, with extra support for 26 high-burden counties
  • RRI target: 15% fewer maternal deaths, newborn deaths and stillbirths in health facilities in the 26 counties
  • KES 5 billion a year for SHA cover for mothers who cannot afford it
  • 900 health workers to be trained in emergency obstetric and newborn care across the 26 RRI counties
  • 1.5 million doses of heat-stable carbetocin to be procured to prevent heavy bleeding after birth
  • Half of maternal deaths involve danger signs not recognised in time — know the signs
  • 2028 goal: maternal deaths down from 355 to 140 or fewer per 100,000 live births
Media & Press

News & Press
Resources.

Official releases, media assets, spokespeople, and coverage on Kenya's national commitment to end preventable maternal and newborn deaths.

All Press Releases

Latest News

RRI Update

First 2,000 health workers begin EmONC training under the Rapid Results Initiative

Kenya's 100-day sprint has commenced, with the first cohort of health workers enrolled in Emergency Obstetric and Newborn Care training across 20 high-burden counties — the fastest scale-up in Kenya's health history.

County News

All 20 target counties sign RRI commitment at Council of Governors briefing

County governors from all 20 high-burden counties formally committed to the Rapid Results Initiative targets, ring-fencing MNH budgets and inaugurating county-level EWENE steering committees.

Partners

WHO, UNICEF, and UNFPA formally align programmes with EWENE national plan

Three of Kenya's largest development partners have signed alignment agreements, pooling technical assistance and financial resources behind the EWENE Acceleration Plan to avoid fragmentation.

Data

EWENE public scorecard goes live — tracking 47 counties in real time

The Ministry of Health has launched the public Maternal and Newborn Health Scorecard, updating weekly data on facility readiness, stockouts, and deaths by county — making Kenya a continental leader in maternal health transparency.

Research

EWENE Stakeholder Validation Workshop — 100+ experts shape the final plan

A two-day consultative workshop brought together 100+ researchers, clinicians, county officials, and civil society leaders to validate and strengthen the EWENE Acceleration Plan before its Presidential launch.

RRI Update

PROMPTS death notification system achieves 72-hour saturation in 15 counties

The SMS-based maternal death notification system has achieved near-universal adoption across 15 of the 20 priority counties in its first two weeks, with 94% of deaths notified within 24 hours — well ahead of schedule.

County News

Kilifi County opens three additional maternity units with 24-hour skilled attendance

Following the EWENE commitment, Kilifi County has completed construction and staffing of three sub-county maternity units, bringing skilled birth attendance to remote coastal communities.

Media Kit

Assets for Press & Media

All assets are cleared for editorial use with attribution to the Ministry of Health Kenya / EWENE Campaign. For commercial use, contact media@ewene.go.ke.

PDF8.4 MB

EWENE Branding Guidelines

Logo usage, colour palette, typography, and usage rules for all EWENE communications.

ZIP14.2 MB

Logo Pack (All Formats)

EWENE Kenya master logo in SVG, PNG, and EPS formats, with light and dark variants.

PDF1.1 MB

Fact Sheet — EWENE at a Glance

One-page summary of key statistics, targets, and contact information for press use.

ZIP22.6 MB

Infographics Pack

Seven editorial infographics covering the Three Delays, 2027 Targets, 10 Pillars, and RRI ROI.

ZIP380 MB

Press Photo Library

45 high-resolution editorial photographs cleared for press use. Maternal healthcare, field workers, county launches.

ZIP56 MB

Key Spokespeople Bios & Headshots

Official biographies and hi-res portraits of all EWENE spokespeople available for media use.

MP42.1 GB

EWENE B-Roll Footage

Campaign launch footage, facility walkthroughs, and training sequences for broadcast media.

Spokespeople

Available for Interview

All interview requests must be routed through media@ewene.go.ke. We aim to respond within 24 hours.

Hon. Aden Duale, EGH

Cabinet Secretary for Health — EWENE National Steering Committee Chair

  • National policy
  • Political commitment
  • Budget & financing
  • National targets
EnglishKiswahili

Mary Magubo

EWENE Advocacy & Communication Chair — RRI Secretariat Lead

  • Campaign communications
  • Partnership
  • Community engagement
  • Gender
EnglishKiswahili

Director General for Health

National Technical Committee Chair — Ministry of Health

  • Clinical strategy
  • EmONC & workforce
  • Service delivery
  • MPDSR
English

Principal Secretary, Medical Services

National Steering Committee Member — Ministry of Health

  • Health systems
  • Commodities & supply chain
  • County implementation
EnglishKiswahili

Council of Governors Health Chair

EWENE Co-Chair — Representing 20 priority counties

  • County implementation
  • Budget ring-fencing
  • Governor commitments
EnglishKiswahili

For Press Enquiries

Get in touch with our media team.

We serve all journalists, editors, and content creators covering maternal and newborn health in Kenya.

Emailmedia@ewene.go.kePhone+254 (0) 20 271 7077
Office HoursMon – Fri · 8 AM – 5 PM
Media

Media Kit

Official EWENE media assets and messaging support accurate reporting on maternal and newborn health.

Centralized materials for press and communication teamsContact Media Desk